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UA
User Acquisition
iOS portfolio · daily performance
Demo · no source connected
Demo data — figures are synthetic and internally consistent per row. Connect a source to see live numbers.
Custom day range
Click the first and last day — or drag the slider.
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Expand into
By day
profitableborderlinelosing
Spend & Volume
Funnel
ROAS · actual
Forecast
Period / breakdown
Spend
Installs
CPI
Trials
CPT
Purch.
CPP
D0
D3
D7
D10
pROAS D365
Click a period to expand into the selected breakdown. pROAS D365 is a RevenueCat forecast and is shown only when a validated app model and complete cost data are available.